Barbie is taking the summer by storm. She’s more than the world’s most famous doll, she’s a cultural icon that has been inspiring girls for generations. This summer things get real with the fantastical theatrical release of “Barbie” and is also the summer of pink drinking and we are here for it. You don’t have to live in Barbie Land to lift a glass to your own Barbie summer with a pink drink. And you can do it all without the alcohol too. (Zero Proof Barbie, are you out there?) Get all your Barbie inspired beverages here with some our favorites.

A night out, or even day drinking, can sometimes include energy drinks being mixed with spirits as a cocktail. Non-alcoholic cocktails can also include energy drink options and with wellness in mind, people want to amp up their drinks while providing additional health benefits. That’s where Taurine comes in. Taurine is an amino acid that is naturally produced in the body, but it can also be found in certain foods and drinks. If you are looking for drinks that contain taurine, there are many options available. Here are some to try.

The 4th of July is a time for fun, food, and fireworks. But what about drinks? If you're looking for something to enjoy that's non-alcoholic, there are plenty of great options available. If you’re hosting - be a good host and make sure to have plenty of alcohol-free options available for your guests. Here are a few of the best non-alcoholic cocktails and mocktails to have on hand for your 4th of July celebration. Plus, how to be the host with the most by serving drinks everyone can enjoy.

While it may seem counterintuitive to unwind with a glass of alcohol-free wine, it’s actually more common than you think. Alcohol-free wine is becoming increasingly popular, and for good reason. It's a great option for people who love a glass of wine but are looking to cut back on their alcohol consumption, reduce sugar or calorie intake, or who simply don't want to drink alcohol for any number of reasons. With so many great reasons to try alcohol-free wine, what are you waiting for? Give it a try today! Here are some of our favorites.

Father’s Day may bring up a range of memories or emotions depending on your memories of past Junes. One thing that has been synonymous with American Father’s Day for generations has been barbeque and beers. But as with the times, they are changing. Millennial dads are drinking less alcohol than their own dads may have, and we are here to toast to the evolution of the modern dad. With so many tasty alcohol-free alternatives the modern dad can still enjoy a beverage without the buzz. This Father’s Day, dads can still tell their dad jokes over a non-alcoholic beer, or kick back with a zero-proof scotch. Here are some ideas for how a millennial (or any!) dad can kick back with a non-alcoholic drink on Father's Day:

In recent years, the non-alcoholic beverage industry has witnessed a remarkable surge in popularity, attracting not only health-conscious consumers but also catching the attention of celebrities. Bella Hadid, Katy Perry, Blake Lively and even Dwayne ‘The Rock’ Johnson have recognized the potential of non-alcoholic drinks and invested in this flourishing market. The world of celebrity investments in non-alcoholic beverages is growing. Here are some of the renowned personalities who have invested in non-alcoholic drinks and their motivations behind these savvy investments.

Alcohol-free, zero-proof, mocktail, virgin cocktail, coy cordial … No matter what you call it – these drinks have exploded in popularity in recent years. These often fashionable, always festive beverages are made with the same care and attention as regular cocktails, but without the alcohol. Perfect for those who are looking for a delicious and refreshing drink, without the side effects of alcohol.

The trend of non-alcoholic beverages as traditional beer, wine or cocktail replacement has been on the rise. Non-alcoholic spirits are distilled drinks that mimic the taste and complexity of traditional alcoholic beverages but without the alcohol content (which is why they are also called zero-proof.) These alcohol alternatives offer a range of benefits for both individuals and society, making them a better option to traditional alcoholic beverages. Discover why more people are choosing to enjoy the taste and experience of a cocktail without the negative effects of alcohol.

Sophisticated drinks aren’t only delivered in stem glasses these days as there are many new sophisticated options out there, including on-the-go and zero-proof options. There are five cocktails that remain consistently requested by restaurant and bar patrons, most establishments now offer a "mocktail” or “zero-proof” section on their beverage menus to provide the same stemmed or tall-glass cocktail experience without the alcohol. The growing trend of sipping cocktails without the side effects is shaking up the industry.

More and more people are turning to adaptogens as a natural way to help their bodies with stress and for overall wellness. Adaptogens are a group of herbs and plants that aren’t new but have been gaining in popularity as more people have discovered their benefits. With many new options available as non-alcohol alternatives that include adaptogens, people are now drinking adaptogens in place of other beverages as they seek natural ways to support their overall health and well-being while complementing their lifestyle.